MEgan anne cellars
Brand Identity / Packaging System
THE PROCESS
Phase 1 | gathering information from the client
Who we are. Mark Ryan is the parent company to Megan Anne Cellars.
Who we are partnering with. The grapes for Megan Anne Cellars Pinot Noir are harvested from Lachini Vinyards in the Willamette Valley.
Who we like.
What we like.
Megan Anne Cellars is the Willamette Valley, Oregon offshoot in the Mark Ryan Family of Wines portfolio. We produce premium, beautifully crafted small lot Pinot Noirs and Chardonnay from single vineyard sources.
The well-established Mark Ryan brand has a strong, masculine and powerful image. We would like the Megan Anne side to still convey the strength and structure of the Mark Ryan brand while playing up a more elegant and feminine side. We are open to many possibilities, including incorporating some artwork into the label. Our first thought is a modern, feminine twist on a classic Burgundian label though we would like to explore alternatives as well.
Phase 2 | Research and Inspiration
Inspiration
RESEARCH
PHASE 3 | DESIGN EXPLORATION
The beautiful mess in the early stages of design development.
PHASE 4 | REFINEMENT
phase 5 | brand extension to labels
EXPLORATION
REFINEMENT
